Pricing Strategy

Proper pricing will enable you to sell your home expeditiously, with little hassle, and for top dollar.

Pricing Strategy


The most important issue in selling your home is listing it on the market at the correct asking price. Proper pricing will enable you to sell your home expeditiously, with little hassle, and for top dollar.

The key to successful pricing, is the comparative market analysis. This involves comparing your home to similar homes in your immediate neighbourhood that have recently sold, are currently available, or that have recently expired.

Four Important Facts To Remember About Pricing

  • Your property is worth only as much as the buyer is willing to pay.
  • An accurately priced property sells faster and at a higher price.
  • An overpriced property generates fewer showings, receives lower offers and takes longer to sell. Overpriced properties contribute to the sale of other properties that have been accurately priced.
  • Buyers are most inclined to make full price offers on properties that are listed at market value. Homes that are priced above market value tend to attract much lower offers.

NOTE:
In a hyperactive market such as we have been experiencing over the last decade, it is not uncommon to “hold offers” for a set time in order to create a ” charged” atmosphere around your home.  This more often than not creates a “bidding war” that ensures the maximum value for the property is realized.

Paul has actualized these “auctions” on numerous occasions and can guide you through the process with the confidence of experience.